Every February the British Equestrian Trade Association put on a great show for the trade called BETA International. It’s at the NEC, which isn’t a million miles away from my neck of the woods, and with a number of clients having stands at this event it is my job, no, an obligation to attend, chat, look at lovely products and assemble a list of things I want, no, things I need for my two.
There were a great number of things to note from this year’s BETA. Seeing Martin Clunes was one, doing a bit of filming in Horse & Country TV’s video pod another. The fashion show was quite something with some particularly ‘funky’ dance moves coming from the Airowear scene…I’ll see if I can find the YouTube clip for you. I also met up with a number of people I converse with on Twitter and Facebook, and met with magazines to talk about what they are up to for the next year. Of course, these chats have a habit of going a bit off course and I distinctly remember conversations about swans, tattoos and My Big Fat Gypsy Wedding.
I was also rather proud of the fact that I had managed to get myself to the NEC and back on both days without getting seriously lost…and I didn’t lose the car this year either- two massive improvements on previous years.
As ever, there were some amazing new products on display, and the Innovation Awards provided a look at what’s going to be ‘hot’ this year…I can’t wait to see the items hit the shelves…
Here’s the Airowear vid…enjoy!
